Although I enjoy advertising, and I am constantly looking for advertisements that represent what I think is a good ad, I have been bombarded by what may be the most terrible ad ever. I think many of you know exactly what I'm talking about. I'm talking about Toyota's recent "Saved by Zero" ad. This advertisement is played almost continuously during certain programs, and its repetitiveness makes me want to scream. Still, is someone at Toyota some sort of secret genious for this? I mean it actually does get veiwers attention, its impossible to ignore, and though it violates most rules of advertising, and the reaction has been mostly negative, who knows. Here's a link to the horrible ad if you wanted to do that to yourself.
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