Facebook Marketing

Many brands are looking at new ways to market their products, and social network marketing is a brand new discipline riding the wave of this new revolution. Thus, brands like Nike and Ford have ventured onto Facebook. The idea is to create an application that would provide branded utility for Facebook users. Nike created an application that helped baseketball players find pick-up games and manage leagues. But despite global ambitions, Nike has only attracted 3,400 users per month. Some major criticisms of these apps by major brands is that they are sometimes tied to launch and forget campaigns, some provide little interactivity, some are overly complicated, and often they are little more than advertisements. That tension between product promotion and consumer utility will play a role in the future of this new advertising medium. See AdWeek's full article here.