The latest print advertisements for Pepsi Max depict on lone animated calorie committing suicide in various graphic ways. Ad Age discusses if this sort of animated suicide is something that is acceptable in ads. And if it is unacceptable, is it still good advertising, due to the buzz it has generated. Up until now, this topic has been fairly taboo, with GM pulling its robot suicide ad just last year. Do even animated attempts at dark humor cross a very significant line into poor taste?
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