Burger King has recently launched a controversial new campaign where they record the real reactions of consumers from obscure corners of the globe as they have their first Whopper. Some claim that indiginous people should not be used to sensationalize a product, but BK has indicated that it wants the ad to be talked about and if that means controversy so be it. I have to say, it bothers me that my area of choice purposely tries to generate controversy to try to sell products. I think there are better ways to sell products, and these sorts of campaigns are mildly disappointing to me. For more on BKs new campaign check out Advertising Age.
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