Companies have seen the success of OfficeMax in their use of viral marketing with "Elf Yourself" or CareerBuilder with their "Monk-E-Mail". In viral marketing you rely on your targets to view and pass on your content to their friends, who pass it on, until you have reached a large amount of consumers with your often interative content. Time Warner is atempting to get in the viral marketing game with their site "Fame Star". This site allows users to create themselves, and then chronicle their rise and subsequent fall from fame- True Hollywood Story style. The idea is to make Time Warner synonymous with entertainment and consumer empowerment, according to a recent AdWeek article.
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