7-Eleven is taking advantage of the election season by having their own election. They are selling their coffee in two cups, and letting their consumers choose which they will have. This 7-Election has been accurate in the last two presidential elections, with the George W. Bush coffee cup outselling the Al Gore cup by only one percentage point. As of right now Obama has a commanding lead in the 7-Election poll as McCain is only leading in New Hampshire and North Carolina. Still, as a marketing tactic, this is interesting to say the least. I'm not sure politics is necessarily a safe topic to be mixed with business, but if it generates some hype and possibly drives some sales, then it has probably served its purpose.
No comments:
Post a Comment