New Balance: Love/Hate

New Balance has long been considered a great walking shoe. It has designed superior shoes for those who want to keep in shape doing less intense physical activities. But with New Balance's release of their next generation of running shoe, they have launched a new advertising campaign to show that these are not your mother's running shoes. Indeed New Balance's new ad campaign capitalizing on the love/hate relationship many runners experience was very insightful, and more than a little bit humorous.

As a runer myself, it made me consider my brand loyalty. I have always been an Asics guy myself, but I must admit I felt like they understood me with their portrayal of ones relationship with running. I think as far as the advertising goes, it was a campaign that was well done, but I'd be anxious to hear what others reations to this ad are. For non-runners, did it appeal to you as well?

Welcome to Kellen's Corner

Welcome to Kellen's Corner, a virtual place where advertising comes alive. I'll be sharing all of the best, worst, and especially interesting advertisements from around the world. You can look forward to a new featured ad every week with special bonus ads from time to time. We'll also take a look at some of the implications of the ads, and what they mean for the companies sponsoring them. I hope you'll find this journey through the most exciting area of marketing as interesting as I do.